Inorbit Malls and DDB Mudra West are back with the third season of Inorbit Pink Power

In India, millions of women run small businesses out of their homes. However, these businesses are usually written off as just cottage industries, with no real scope for growth. Continue reading “Inorbit Malls and DDB Mudra West are back with the third season of Inorbit Pink Power”

Government of India launches new multimedia campaign ‘#India vs TB’ featuring Amitabh Bachchan

The ad campaign has been conceptualized and executed by DDB Mudra North along with The International Union against TB & Lung Disease

Continue reading “Government of India launches new multimedia campaign ‘#India vs TB’ featuring Amitabh Bachchan”

Symphony air coolers find a way around the Sun’s moody behavior to combat soaring temperatures

Symphony is the leading air cooler brand in the world with the largest range of products across domestic & industrial applications. It has been in the forefront of design & innovation with an array of global firsts in the category. In fact, one of its subsidiaries invented air coolers in 1930s. Symphony has single handedly created the “branded air cooler” segment in India and commands more 50% market share there. Continue reading “Symphony air coolers find a way around the Sun’s moody behavior to combat soaring temperatures”

Lunch with BS: A fullstop for now

Madhukar Kamath, chief executive officer and managing director, DDB Mudra Group, is racing against time. The 62-year-old adman, who recently called it quits at the Omnicom-owned agency, has the task of grooming his successors over the next nine months. Post December 2017, Kamath will be free from the trappings of an agency honcho. He says he’ll spend time travelling — something he’s passionate about — the 29 states of India. But the buzz is that the economics graduate from Loyola College, Chennai, who holds a management degree from XLRI, Jamshedpur, has a few aces up his sleeve in terms of new ventures. But Kamath, who began his advertising career four decades ago at Clarion, Kolkata, is not revealing anything yet. “I will save that for later,” he says as we sit down for lunch at The China House restaurant located at the Grand Hyatt, Mumbai. Continue reading “Lunch with BS: A fullstop for now”

DDB Mudra Group Announces Leadership Transition

Madhukar Kamath, Group CEO & MD, DDB Mudra Group, today announced a phased leadership transition for the Group. Effective 1st April 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate). Effective 1st July 2017, Vineet and Aditya will formally take over as Group CEO & Group Managing Director respectively. To facilitate a seamless transition, Madhukar Kamath will continue to work closely with Vineet and Aditya as Executive Chairman of the DDB Mudra Group, till end December, 2017. Continue reading “DDB Mudra Group Announces Leadership Transition”

DDB Mudra West pays tribute to its ladies with ‘Phenomenal Woman’


DDB Mudra Group takes pride in its progressive culture and strongly believes in enabling talent, irrespective of the gender. This can be seen in the agency’s work environment which strongly practices gender parity. Continue reading “DDB Mudra West pays tribute to its ladies with ‘Phenomenal Woman’”

DDB Mudramax executes the FIFA U-17 World Cup India 2017 Mascot Launch event

With 238 days to go until the start of the FIFA U-17 World Cup India 2017, today the official mascot of the tournament was revealed at New Delhi’s Jawahar Lal Nehru Stadium. The mascot launch event was conceptualized and executed by DDB MudraMax- Experiential. Continue reading “DDB Mudramax executes the FIFA U-17 World Cup India 2017 Mascot Launch event”

Tanishq redefines Valentine’s Day with #GiftFullOfLove- a digital film by 22feet Tribal Worldwide

Tanishq, India’s leading jewelry retail brand is famous for its blend of traditional values coupled with a modern outlook in its product designs. While showcasing its unique offerings, the brand’s various campaigns have always provided a fresh perspective to ornament purchase. Continue reading “Tanishq redefines Valentine’s Day with #GiftFullOfLove- a digital film by 22feet Tribal Worldwide”