Inorbit Malls and DDB Mudra West are back with the third season of Inorbit Pink Power

In India, millions of women run small businesses out of their homes. However, these businesses are usually written off as just cottage industries, with no real scope for growth. Continue reading “Inorbit Malls and DDB Mudra West are back with the third season of Inorbit Pink Power”

Government of India launches new multimedia campaign ‘#India vs TB’ featuring Amitabh Bachchan

The ad campaign has been conceptualized and executed by DDB Mudra North along with The International Union against TB & Lung Disease

Continue reading “Government of India launches new multimedia campaign ‘#India vs TB’ featuring Amitabh Bachchan”

Symphony air coolers find a way around the Sun’s moody behavior to combat soaring temperatures

Symphony is the leading air cooler brand in the world with the largest range of products across domestic & industrial applications. It has been in the forefront of design & innovation with an array of global firsts in the category. In fact, one of its subsidiaries invented air coolers in 1930s. Symphony has single handedly created the “branded air cooler” segment in India and commands more 50% market share there. Continue reading “Symphony air coolers find a way around the Sun’s moody behavior to combat soaring temperatures”