Inorbit Malls and DDB Mudra West are back with the third season of Inorbit Pink Power

In India, millions of women run small businesses out of their homes. However, these businesses are usually written off as just cottage industries, with no real scope for growth. Continue reading “Inorbit Malls and DDB Mudra West are back with the third season of Inorbit Pink Power”

Government of India launches new multimedia campaign ‘#India vs TB’ featuring Amitabh Bachchan

The ad campaign has been conceptualized and executed by DDB Mudra North along with The International Union against TB & Lung Disease

Continue reading “Government of India launches new multimedia campaign ‘#India vs TB’ featuring Amitabh Bachchan”

Symphony air coolers find a way around the Sun’s moody behavior to combat soaring temperatures

Symphony is the leading air cooler brand in the world with the largest range of products across domestic & industrial applications. It has been in the forefront of design & innovation with an array of global firsts in the category. In fact, one of its subsidiaries invented air coolers in 1930s. Symphony has single handedly created the “branded air cooler” segment in India and commands more 50% market share there. Continue reading “Symphony air coolers find a way around the Sun’s moody behavior to combat soaring temperatures”

DDB Mudra West pays tribute to its ladies with ‘Phenomenal Woman’


DDB Mudra Group takes pride in its progressive culture and strongly believes in enabling talent, irrespective of the gender. This can be seen in the agency’s work environment which strongly practices gender parity. Continue reading “DDB Mudra West pays tribute to its ladies with ‘Phenomenal Woman’”

DDB Mudramax executes the FIFA U-17 World Cup India 2017 Mascot Launch event

With 238 days to go until the start of the FIFA U-17 World Cup India 2017, today the official mascot of the tournament was revealed at New Delhi’s Jawahar Lal Nehru Stadium. The mascot launch event was conceptualized and executed by DDB MudraMax- Experiential. Continue reading “DDB Mudramax executes the FIFA U-17 World Cup India 2017 Mascot Launch event”

Tanishq redefines Valentine’s Day with #GiftFullOfLove- a digital film by 22feet Tribal Worldwide

Tanishq, India’s leading jewelry retail brand is famous for its blend of traditional values coupled with a modern outlook in its product designs. While showcasing its unique offerings, the brand’s various campaigns have always provided a fresh perspective to ornament purchase. Continue reading “Tanishq redefines Valentine’s Day with #GiftFullOfLove- a digital film by 22feet Tribal Worldwide”

DDB MudraMax & Star Plus create an experiential extravaganza to promote ‘Dil Hai Hindustani’

Hindi music has its fans not just in India but across the globe. Internationally, Bollywood- the sobriquet for Hindi film industry, has found a distinguished place in the hearts of the global citizens mainly for its immense affinity for Hindi music. Singing talent shows are not new to the devoted Indian audience but this has been restricted to the Indian participants only. What happens when you take the competition to the globe? A singing reality show which has participants from across the globe, irrespective of their nationality, language and culture. The only things common between them being their love for Hindi music. Continue reading “DDB MudraMax & Star Plus create an experiential extravaganza to promote ‘Dil Hai Hindustani’”