With 238 days to go until the start of the FIFA U-17 World Cup India 2017, today the official mascot of the tournament was revealed at New Delhi’s Jawahar Lal Nehru Stadium. The mascot launch event was conceptualized and executed by DDB MudraMax- Experiential.
The FIFA U-17 World Cup India 2017 is the first global football event that will take place in India. Following a multi- agency pitch win, DDB MudraMax was entrusted the task of conceptualizing and executing the launch event which resonated with this idea. The objective was to create a remarkable recall value for the FIFA U-17 and set the ball rolling for the sporting revolution this event will trigger.
In a ceremony attended by India’s Minister of Youth Affairs and Sports, Mr. Vijay Goel and the Chairman of the Local Organizing Committee, Mr. Praful Patel, the young and charismatic face of the FIFA U-17 World Cup India 2017, a Clouded Leopard nicknamed ‘Kheleo’, was introduced to hundreds of gathered fans and media representatives. The Clouded Leopard is a wild cat who has descended from the Himalayan foothills through mainland Southeast Asia with a total population suspected to be fewer than 10,000 individuals. The character represents the agility, vigor, uniqueness and potential for the game.
Following a high spirited event, the seven foot tall mascot ‘Kheleo’ was introduced to the global Football community; as it emerged through two splitting LED screens on stage. The mascot interacted with the young football fans and was cheered on enthusiastically by huge crowd turnout and the media at the unveiling event.
Agency: DDB MudraMax
Creative: Arpan Jain, Kameshwari Srinivasan, Alison Valles, Raj Yedre
Account Management and Operations: Saumil Deshpande, Amit Dubey, Jayaram Nair, Abhishek Sahu, Siddharth Raman, Shonit Shinde, Pradeep Nagar, Vijay Tripathi, Swati Naik, Prashant Jain, Mahek, Saurabh, Nikhil and Ali