The first quarter of the year 2016 saw Sanjay Shukla joining the media giant DDB Mudra Group as President – DDB MudraMax (OOH, Events & Experiential). The industry movement was the biggest of the year and left people wondering how Sanjay will elevate the agency to newer heights.
Interestingly, within just a year of spearheading the company not only has Sanjay directed the company to win over some of the prominent brand accounts to its kitty but also under his guidance the organization now has its eyes fiercely set to expand into the sports and entertainment IP domain.
In this exclusive feature at ExM, we speak to Sanjay Shukla about his incredible journey at DDB MudraMax, the challenges he faced and the action plan for the agency in the year ahead.
Why did you decide to take up the assignment at DDB MudraMax?
Well, I for one believe in taking up challenges instead of shying away from them. DDB MudraMax has had a great legacy in the past and the idea was to take things up there. Also, before I came onboard, they were primarily an activation agency so a big challenge for me was not just bringing the old glorified days of the company back but to also ensure that we develop new areas in experiential business and create viable event IP’s. Another herculean task was to build a team that would be able to achieve such magnificent feats and create stunning events and experiential campaigns.
What have been the major milestones and achievements since you took up this role?
We have grown with our marquee clients and added new clients to the roster as well. We have a strong team in each of our key geographies that are firing on all cylinders and delivering great work for our clients. The regional business leaders have been empowered to build and grow their respective businesses but they also collaborate effectively for national projects. Also, our creative and operations team are serving as effective partners for business leaders and clients. The positive energy in the organization is contagious.
To what do you attribute the rapid improvement of the business at DDB MudraMax Experiential over your tenure?
It is a highly motivated and energized team that deserves the credit. Our client partners have also shown faith in our work. The combination of both has ensured that in 2016 we grew revenue-wise by more than 50% over 2015.
What are some of your biggest clients and what drives client loyalty to DDB MudraMax Experiential?
Google, Facebook, Ashok Leyland, Greenlam, Star, FIFA U-17 India 2017 World Cup, SAP, Maersk, Western Union, Hindware, Tata Sky are few of the many brands that we work with. Client loyalty is driven by the organization processes that we have in place to drive operational efficiencies and most importantly, the people – across business, creative and operations.
What are the new opportunities for the agency in 2017 and how will you work with your team to achieve these?
I think we have just reached the foothills and we in 2017 will aim at climbing the mountain and hoisting the flag. Our endeavor this year will be to achieve ambitious growth as we have our eyes fiercely set on expanding our event IP and sports verticals.
( This interaction appeared first in ExM)