Tanishq, India’s leading jewelry retail brand is famous for its blend of traditional values coupled with a modern outlook in its product designs. While showcasing its unique offerings, the brand’s various campaigns have always provided a fresh perspective to ornament purchase.
On the occasion of 2017 Valentine’s Day, Tanishq and 22feet Tribal Worldwide were back with a heartwarming film which beckoned the viewers to give a #GiftFullOfLove to the person you love. Not because it’s a day to celebrate ‘love’, but because you love them. The film looked at Valentine’s Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships. It explored various relationships a person has in their lifetime and how Valentine’s Day is a celebration of all of them. An older couple, a recently married couple, two sisters, father and daughter, all of them come together to celebrate this day of love with Tanishq- a Gift Full of Love.
The background monologue states how love is not bound by age or marital status; that one can choose their own Valentine or be their own Valentine! The act of gifting should be filled with love irrespective of one’s choice. All this while cleverly showcasing Tanishq’s various branch outlets across the country.
This film simply served as an unusual take on one of the many simple truths of life and broke the clutter for the brand. It received an overwhelming response from the brand’s social followers, resulting in over 111K views and 337 shares on Facebook alone since the film’s release on February 08, 2017.
Agency: 22feet Tribal Worldwide
Client Team: Deepika Tiwari, Gaurav Midha
Creative Team: Shraddha Sinha, Hari Chakyar
Account Management: Apala Roy, Swathy Reddy
Production House: QED Films